"This time!" It will be the phrase on everyone's lips in 2006, not just devoted football fans. Exactly four decades have passed since England won the World Cup, and the entire country will be talking about nothing else than bringing it back home. The journey starts now, and this is the official book of the team, produced in association with England sponsors Nationwide. It is packed with enough exclusive material to excite even the most demanding fan. There will be interviews with the young challenging team of today, as well as with the heroes of 1966, and the book will be packed with photos of all the key players. England's coach Sven-Goran Eriksson also speaks exclusively about his side's hopes and dreams as they face the symbolic challenge of matches in Germany. With the Nationwide using the slogan "This time" in their advertising campaign all over the country, the book will be riding the wave of feverish interest in all things football as the campaign unfolds. If you're a fan of England, this is the only book you need.