He is a multi millionaire whose name is never far from scandal and intrigue. He has been described as a decadent playboy and has been the target of fraud allegations. His retail group, Baugur, has become famous in the UK for boldly snapping up familiar high street chains such as Oasis, Iceland and Hamleys toy shop to name but a few. Meet Jon Asgeir Johannesson, the Icelandic entrepreneur who is buying up Britain. In 1998, he took over as the Managing Director of Baugur Group, his family's company, and began driving the chain firmly towards the fashion and retail sector, voraciously expanding their overseas operations. In 2005, however, the extraordinary pace of Baugur's acquisitions was slowed when Icelandic authorities brought charges of fraud against the company. Throughout the proceedings, Baugur claimed that the charges were politically motivated...In this explosive and informative book, the lid is lifted on the scandal that has been the talking point of the business pages for the last few years. The authors reveal how Baugur's international expansion became a source of embarrassment for Iceland and how its commercial success forced the country's government to bring charges against the company. They also look at flaws that became apparent during the police investigation into the matter, how Baugur managed the crisis and how, ultimately, were vindicated. The high-profile nature of Johannesson's bold commercial ventures in this country have made the enigmatic Icelander a source of constant fascination for media and public alike. The less-than-positive attention received as a result of the trial have been cast aside and the company is back out on the high street with their own shopping lists! This gripping book is a must for anyone who keeps a keen eye on the world of business or for anyone who want to know the truth about one of the biggest news stories of recent years.