Jamie Oliver is Britain's best-loved chef. His matey charm and down-to-earth approach to cooking - from The Naked Chef to 30-Minute Meals - have made him a household favourite the length and breadth of the country. Jamie rose from humble pastry chef to television superstar by catching the eye of producers during a documentary about the River Cafe, where he was working at the time. His on-screen charisma meant that he featured heavily in the final programme, the offers came flooding in ...and so The Naked Chef was born. The programme was a huge success, offering an initmate and fresh approach to cooking on TV. Jamie's passion shone through and a whole generation of young people were captivated by his enthusiasm. Cooking was cool! His television series and books gave Jamie fame and fortune the world over, but he always wanted to do something positive with his success. Through his Fifteen charity restaurants and campaigns to revolutionise school dinners and get Britain cooking again, Jamie had proved himself to be more than simply a celebrity chef. His desire to bring about radical change has seen him meet with top politicans and raise millions of pounds for good causes. But deep down it's all about the cooking - after the launch of his spectacularly successful 30-Minute Meals TV series and two record-breaking books n 2010 and 2011 - Jamie's 30-Minute Meals and Jamie's Great Britain, he has showed that he's still the nation's favourite chef.